Infinity created and owns the rights with Celtic Manor to The Celebrity Cup, an annual celebrity golf tournament played in front of 15,000 ticketed fans. 24 celebrities representing the four nations of England, Ireland, Scotland and Wales, compete for the coveted Celebrity Cup whilst raising money for charity.

The fifth Celebrity Cup saw the England team, which consisted of Captain Mike Tindal, Kelvin Fletcher, Denise Van Outen, Bradley Walsh and Anton Du Beke, clinch the title in a thrilling 2 day competition, beating defending 2016 champions, Scotland, at Celtic Manor.

Over the last 5 years, The Celebrity Cup has raised over £500,000 for charities such as The Caron Keating Foundation, The Elizabeth Montgomerie Foundation, Bernard Gallacher’s Defibrillator Campaign / Play Golf Save Lives, The Keith Duffy Foundation and most recently for the 2017 Celebrity Cup, The Marie Keating Foundation.